Today's advertisements are better equipped to reflect the interests and values of individual consumers
On the Newsstand:Advertising
Just when I thought the 2012 GOP field could not be any more gaffe-proof, Texas Governor Rick Perry proved me wrong. Last week, the 2012 Republican contender released a campaign advertisement worthy of the silver screen. As the ad began, I was fairly certain I was in store for another ludicrous, action-packed Michael Bay movie trailer, but instead, I was ... Read More
The gay community didn't take my advertising advice, but the Mormon community did.
It was a little skirmish in a summer of big political battles. But the defeat of the DISCLOSE Act, a modest campaign finance reform measure pushed by President Obama and the Democrats, might have lasting importance. If Congress can’t even require transparency of the corporations that fund our elections, what hope is there of diminishing the power of money in ... Read More
For the first time in a long time, there’s serious newspaper competition in New York—actually, newspaper competition anywhere would be newsworthy… But, New York is the big leagues. NYT vs. WSJ, fight! David Carr says: The fight bears watching for a few reasons. This is New York, a crucible of city journalism, a place that has seen newspaper wars for almost ... Read More
Last summer I worked for five weeks as a member of an Appalachian Trail crew, living in tents in Northern Maine while performing maintenance on the trail. Apparently I gave them my mailing address, because yesterday I received “The MAINEtainer,” an eight-page newspaper from the Maine Appalachian Trail Club (MATC). One headline stood out: “MATC opposes Highland Plantation wind energy ... Read More
Can capitalism work for charity? Economists are no strangers to knee-jerk argumentation. Their soundest arguments are often those that strike most sharply at the beliefs non-economists hold dear, and statistics are not often enough to unseat them. Conventional wisdom, then, would suggest that Dan Pallotta should lower his expectations for the controversial argument laid out in Uncharitable: How Restraints on ... Read More